Pitching ideas

It's a great skill to be an effective communicator, and harness that to present your ideas to other people in a way they understand. This is known as 'pitching'. In its basic form, pitching is getting your idea across in an understandable way, while keeping it short.

Pitching as a skill is useful in your work life and personal life as it helps you, and those around you, achieve more. It can help:

  • resolve differences
  • express emotions and opinions
  • build strong and trusted relationships
  • get support when you need it

It's an important skill to practice and develop every day. We've put together a guide to 'pitching' to get your ideas moving and get things happening.

Part 1

The pitching technique: learn how to structure your pitch

Listen to this 2-and-a-half-minute podcast on how the structure of your pitch can really make a difference to landing that all important message.

Podcast 2

Preparing your pitch – things to avoid

Listen to this 60 second podcast on getting your language right and knowing your target audience.

Podcast 3

The pitching technique – learn how to structure your pitch

Listen to this 1 and a half minute podcast on how to deliver your pitch with confidence.

Pitching and presenting is something that you get better at the more you practice. You can practice with family, friends or co-workers. A great way to practice is to record yourself on your phone and then watch it back. Whilst this may be a bit cringy, it’s a great way to ensure your tone, pitch and pace of your presentation is spot on.

How to be successful at pitching an idea

  • Keep your pitch short and sweet - aim for 60 seconds, which is around 150 words
  • Start with something that hooks your audience in
  • Highlight the challenge and your solution
  • Express your experience and ability
  • Close with a 'call to action' that gets your audience onboard
  • Be authentic, positive, clear, and concise - no jargon please
  • Practice, practice, practice
  • Be calm and confident and be yourself
  • Speak slowly, smile, and have fun