Social media for work
What is LinkedIn and why should I join?
Most people use different social media accounts for different purposes. Have you thought about creating one for careers and education? That’s where LinkedIn comes in useful. It’s a networking site where people can build their CV, make connections and find jobs.
- Build your brand - LinkedIn is a great place to start a professional online presence. When colleges and job placements search for you, they can find this impressive resumé.
- Keep track of achievements - Having a digital CV, containing all your exam results, work experience and training means no more hunting around for files on your computer — it’s all in one place. Plus, you can showcase a portfolio of your work too.
- Where jobs happen - LinkedIn is the place to be to build your network, find jobs, and hear about other opportunities (such as Internships).
How to get started
Find a photo
You’ll need something where you look professional, so a nice headshot in some smart clothes is perfect.
LinkedIn will guide you through the process, as you add personal goals, education, and your achievements and experience so far.
Build your network
If you’re studying, join student groups. Reach out to anyone you’ve worked, volunteered, or networked with in real life. Follow companies or organisations you’re interested in. Then you’ll have access to their news and jobs. Start making connections!
Making the most of it
Once you’ve built your LinkedIn profile and made some connections, you’ll start to see posts and articles on your homepage. Join in the conversation. Like, share and ask questions. It’s a great way to learn from professionals in jobs you’re interested in, and a great way to start to get noticed.
Using other social media
It can be worth following companies’ other social media accounts too such as Instagram or Twitter. You can get a sense of their company identity, and whether your values align, as well as hear about opportunities and news.
Remember your digital spring cleaning
If you haven’t already, make sure that you lock any social media accounts with potentially embarrassing content. You might even want to delete a few things. Ask friends to remove photos if you need to. Try to make sure a name search will only bring up things you’d be happy for employers to see.